Discover the best lipstick shades to match your skin's undertone and avoid clashing colors to get a natural looking makeup.

Cue Rimmel’s Lasting Finish Extreme Lipstick in Heather Shimmer, a creamy, soft plum-mauve hue with a hint of shimmer that ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Touting the tagline “Bigger Than Beauty,” Thrive Causemetics has made its mark by promoting cosmetics that make a difference.

After Lancôme launched its Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, the buildable, lipstick-balm hybrid promptly ...

Candice Swanepoel and Joan Smalls starred in the Tropic of C by Candice Swanepoel summer collection for campaign for Victoria ...

You can count Gigi Hadid as one celebrity who clearly got the memo. In her latest Instagram post, the Guest in Residence ...

Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has 17 years reporting ...