Mondelez has threatened Primal Pantry owner Nurture Brands with legal action for using packaging that is a similar colour to the trademark lilac of its Milka brand. Mondelez Germany confirmed it had ...

Schmitt and Riesch lose the lilac: Olympic bosses ban Milka helmets Teilen Posten Senden 11.02.2010 - 17:24 Uhr ...

Lawyers for Mondelez are demanding the use of lilac packaging for the bar must stop, warning of a £5,200 penalty each time the trademark is infringed.

A spokesperson for Mondelez said: "We own a colour trademark in Europe for the distinctive lilac Milka colour for food products. "As a matter of practice, to protect the values of our brands which we ...

The Federal Supreme Court has ruled that satirical and artistic uses of a trademark are protected by the constitutional freedom of arts. Applying this principle to the case before it, the court held ...

However, if Mondelez could find evidence that consumers believed the Primal Pantry packaging was “Milka Lilac”, an infringement claim was likely to succeed on the basis that “the marks and the goods ...

Lawyers for Mondelez are demanding the use of lilac packaging for the bar must stop, warning of a £5,200 penalty each time the trademark is infringed.