Chef Jeff Anderson, culinary innovation lead at McDonald’s Canada, says while the McVeggie burger is new, it has a “familiar McDonald’s build” so that taste-wise it matches with the rest of the menu.

Starting on March 18, select McDonald’s locations in British Columbia, Ontario, and New Brunswick will be testing out its latest sandwich, the McVeggie.

McDonald's Canada is trying its hand at a vegetable-based burger — again. The fast-food chain announced Tuesday that it will ...