All in all, more men prefer average-looking women with symmetrical faces. But after all of this research, it becomes more ...

The male and female faces that British people consider to be the most beautiful in the world have been created using e-fit software. The software, normally used by the police to draw up the faces ...

A growing body of research on romantic attraction has focused on the importance of altruism: Men who display helping behaviors are generally perceived as more attractive than those who don't.

But anyone who purported to know exactly which university had the most attractive men and women was most likely basing it on a subjective standard. Beauty, as we know, is in the eye of the beholder.