Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

They’re the ones that are best sellers globally and continually referenced, both in prose and conversation, by perfume ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

One of two rose perfumes from the Belgian designer’s beauty line, Raving Rose is a rebellious, tongue-in-cheek take on the ...

Mousuf is a perfume line from Ard Al Zaafaran, a well-known Middle Eastern perfume house that’s built its name on affordable ...

Regardless of how old you are, this effervescent perfume spans generations. It makes for a wonderful entryway perfume, thanks ...

Cult favourite brand Discothèque is loved by celebs like Kate Moss and Madonna, specialising in fragrances that smell like ...

A shopping editor reviews the Dime Beauty 7 Summers Perfume. The warm-weather fragrance features floral, coconut, and musk ...

The original Lancôme La Vie Est Belle is categorised as a floral fruity gourmand, so it's perfect for anyone who loves a ...

The best fragrances are the ones that remind you of a person or a place, taking you right back to that moment in time. Master ...

Also known as litchi, lychees are tropical fruits that grow primarily in sunny climates and high humidity. With their tough, ridged, dusty red exterior and translucent, jelly-like flesh, lychees are ...