What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

Amid a “significant transformation” under CEO Thomas Coesfeld, the Bertelsmann subsidiary has unveiled a “refreshed brand ...

Doubling down on its recent success and popularity with celebs like Timothée Chalamet and Anitta, True Religion has launched ...

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

The Vancouver Canucks are celebrating Black Excellence Night with an encore from last year’s designer. Fashion designer and ...

One landscape professional emphasizes the importance of branding that reflects service offerings and long-term vision.

To stay in the game, brands must keep things fresh while staying true to who they are ... How do you measure the success of your brand identity? You measure it in cold, hard cash. A pretty logo means ...

As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark ... our refreshed brand identity reflects Walmart ...

Meta warns about scammers who reach out via unsolicited messages on its apps and other social media platforms, as well as by ...

Star Alliance member United Airlines has two one-of-a-kind themed Boeing 757 aircraft within its fleet, with designs inspired ...