In less than a week, former Colorado Buffaloes quarterback Shedeur Sanders’ independent apparel line, 2Legendary, has ...

The confusion around Sanders’ selection in the fifth round of the NFL draft has propelled his Browns rookie jersey sales into the top 3.

More and more athletes are investing in the sports card business, but Brady, Jeter, and Witt are three of the most prominent ...

What better place for fans to go than inside the Packers Pro Shop, or the NFL merchandise tent, where they could stay dry and ...

If you’re looking for some sports gear with a unique twist, you won’t want to miss a pop-up shop near Lambeau Field. The best part is, most items are priced under $60. Green Bay native Jason Gilow, ...

Fans roasted Green Bay for having their NFL Draft room looking like an Ikea, Lowe's, or a cheap furniture store.

fresh and free cheese curds around the NFL Draft grounds. Scray Cheese, a rural cheese factory and shop just miles from Green ...

Matt Elam knew he needed to prepare for life after the NFL. Back in 2014, the former Baltimore Ravens safety spent his offseason selling shoes at shoe store Finish Line. Elam’s NFL journey ...

From classic logos to retro jerseys, this Green Bay vintage store showcases rare NFL collectibles from every team ...

Tom Brady opens CardVault store, reflecting on how childhood card collecting shaped his discipline, mindset, and lifelong ...

The store opened in 2022 and specializes in items made in Wisconsin ... The Packers Pro Shop at Lambeau Field has an ...