The "Nothing Beats Real" campaign, created by FCB, runs through the end of the regular baseball season on multiple platforms, ...

Josh Allen and the Buffalo Bills partner with New Era Cap in a new role that connects football, fashion, and community ...

Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era ...

Buffalo Bills' Josh Allen becomes New Era's first equity ambassador and launches 'Director of Billustration' in a heartfelt community project.

BUFFALO, N.Y., July 16, 2025 /PRNewswire/ -- New Era Cap, the international sports and lifestyle brand, is proud to announce that Buffalo Bills quarterback Josh Allen is expanding his long ...

New Era to produce apparel and headwear for all 30 MLS clubs across the U.S. and Canada BUFFALO, N.Y., June 5, 2025 /PRNewswire/ -- New Era Cap, LLC, and Major League Soccer (MLS) today announced ...

The deal with Major League Soccer is the latest of multiple big partnerships New Era Cap has landed over the last few years.