Looking back and handing out the Joe Thornton Award, given to the NHL player who has the best debut with a new team.

New Era to produce apparel and headwear for all 30 MLS clubs across the U.S. and Canada BUFFALO, N.Y., June 5, 2025 /PRNewswire/ -- New Era Cap, LLC, and Major League Soccer (MLS) today announced ...

The "Nothing Beats Real" campaign, created by FCB, runs through the end of the regular baseball season on multiple platforms, ...

BUFFALO, N.Y., July 16, 2025 /PRNewswire/ -- New Era Cap, the international sports and lifestyle brand, is proud to announce that Buffalo Bills quarterback Josh Allen is expanding his long ...

The deal with Major League Soccer is the latest of multiple big partnerships New Era Cap has landed over the last few years.