Apple is rumored to be splitting the iPhone launch schedule The changes could be made in 2026 Apple wants to boost sales of all four flagship models For many years now, we've got used to Apple launching its best iPhones all together every September – most recently the iPhone 16 series – but if a new report is to be believed,

For all we know, this fall's iPhone launch will go ahead as per usual, with Apple introducing all of its new models at once — a standard iPhone, two iPhone 17 Pro models and a brand new iPhone 17 Air is what the rumors are telling us to expect. But as reported by The Information, thing's change pretty radically after that.

The tech giant is reportedly going back to the drawing board regarding which iPhones it launches each year, and when.