Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...

Nike is expected to post its steepest revenue decline in nearly five years in its quarterly results on Thursday, as its new ...

Described as the 'Godfather of summer basketball', Sonny Vaccaro signed the relative-unknown Michael Jordan early in his ...

The shoe company has run into a slump, but a partnership with Kim Kardashian could be a step towards a turnaround.

Gatorade's latest ad for the NCAA Tournament featuring college basketball stars Cooper Flagg, JuJu Watkins and Paige Bueckers is already being acclaimed online as epic and inspiring. The trio are all ...

Madness provides pharma brands with a unique opportunity to advertise to a growing audience of women’s basketball fans.

Caitlin Clark took the world by storm, selling out arenas and setting viewership records in her senior season. Now, it's JuJu ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

What rotten fortune all around, that the best college player in the country – and the coolest – was ousted from the NCAA ...

The Nike Kobe 4 Protro is an updated version of Kobe Bryant's fourth signature basketball shoe ... can expect to see more of Brunson in Nike advertisements down the stretch of the NBA regular ...

Nike on Thursday forecast a steeper drop in fourth-quarter revenue than analysts had expected, striking a cautious tone as it ...