To launch Nike’s latest shoe by NBA star Ja Morant, the Copenhagen-based creative studio takes from the world of scrapbooks ...

Nike has slashed the price of LeBron James' basketball shoes by 39% as the Los Angeles Lakers face an early exit in the NBA ...

Data from Hive shows that NCAA official sponsors earned $213 million in exposure during the basketball tournaments ...

Just past the finish line on Boylston Street loomed a giant inflatable model of the black, silver, and red Air Zoom Spiridon ...

Basketball players make a lot of money in the NBA, but some players get even richer after their playing days were over.

Women’s sports are soaring but how best to grasp a space rippling with seismic commercial opportunities & history-making ...

Gatorade, facing increasing competition in the sports drink market, is launching its largest celebrity campaign ever, ...

The Lakers solved their defensive problems Tuesday night but they still are having problems with Minnesota's stingy defense.

Jalen Hurts opens up about his Super Bowl MVP win, his relentless work ethic, and the mindset that drives his success both on ...