Coachella enlisted Travis Scott to "Design the Desert," which basically means building a silly marketing activation.

Barcelona will continue their tradition of having a big-name musical artist feature on their jersey for El Clásico vs. Real ...

Dillingham's connection to Nike isn’t new. As a standout guard for the Kentucky Wildcats, a Nike-sponsored school, he ...

Nike and the National Football League are announcing Rivalries, a new and exciting uniform and fan gear program that will give athletes and fans an opportunity to connect like never before.

Nike has made an expansive effort to convince consumers, investors and others that it is improving the lives of factory ...

The San Francisco 49ers will debut new community-inspired Nike uniforms in the 2025 season as part of the NFL’s new Rivalries ...

At a time when its knack for innovation is in question, Nike on Wednesday announced a project to help Kenyan running ...

The Nike Air Zoom Spiridon was the biggest shoe at the 1997 Boston Marathon by a huge margin. It wasn’t the marathon-winning sneaker; while the winners of both the men’s and women’s races ...

And they ran with it.” The Nike Ja 3’s standout feature is its lightweight textile upper that incorporates an expanded monogram of Morant’s logo that transitions its “scratch” design ...

Nike Inc. convinced a Florida federal judge that a social media influencer infringed its trademarks by selling counterfeit ...

When Nike and Hyperice announced they were teaming up on a wearable recovery system, I’ll admit I raised an eyebrow. Recovery boots you can walk around in? Sounds like something out of a sci-fi ...