Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Nike dropped three new soccer cleats last week, spotlighting six international soccer stars in another push into the women's ...

Tottenham’s shirt deal with AIA, for example, is worth an astonishing £320m across an eight-year contract, over 50 per cent more than the owners are targeting for 10-20-year naming rights partnership.

For its final time with the event before a new media rights deal begins next season, Warner Bros. Discovery sold out its ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on next naming-rights deal ...

Big Ten regular-season basketball title is boiling down to the conference's two star-studded LA teams, No. 1 UCLA and No. 6 ...

The home of the Texas Tech football team has undergone a major facelift ... A sticking point: Apparel suppliers such as Nike, adidas and Under Armour have existing contracts with schools that ...

Hill stepped down as Nike’s president of consumer and marketplace, concluding a three-decade career with the company that began as an intern in 1988. During his retirem ...

As much as I want to see changes happen today, some of them are going to take a little longer,” said Eddie Nuñez, UH's vice ...