Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

For the first time, humans may have caught a glimpse of colors that were previously invisible to the human eye — including ...

lighting conditions and backgrounds are the best, or “normal.” But determining the right observers and viewing conditions is not required for determining the very specific color of an object ...

Scientists hope the experimental technique called ‘Oz’ could someday simulate vision for the colour‑blind and help model ...

Researchers at Cornell University have discovered that a small, deep part of the brain known as the “blue spot” may play a ...

“That color would look totally absurd,” she said. “For what it’s worth, my reception into this world — and I’m not from a particularly wealthy background, not from a very fashion ...

Discover four research-backed strategies that help adults with ADHD improve focus, organization, and productivity without ...

Subjects report that olo in our prototype system appears blue-green of unprecedented saturation, when viewed relative to a neutral grey background ... in a subject with normal red-green ...

Trump is not the first to name a domestic enemy, decide that their rights are no longer valid and turn the machinery of the ...