Birthday and Christmas cards featuring alcohol or harmful drinking 'reflect and reinforce a social attitude that excess alcohol consumption is acceptable and associated with celebration' warn ...

But the idea that excess drinking as shown on many greeting cards cards is normal, enjoyable and to be encouraged is at variance with public health messages, they argue.

Christmas and birthday cards with images of alcohol encourage binge drinking, health officials have warned.. Writing in the British Medical Journal, two council officers from Devon said depictions ...