After adopting OpenPath, Freestar pubs now see 3x higher inventory fill rate from TTD demand and 27% higher programmatic ...

Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and Google’s app stores.

can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes ... interacting with (for example, to limit the number of times ...

John Obi Mikel got quite famous earlier in the season for criticising Nicolas Jackson on his podcast.Well here we are a few ...

It’s time for the advertising industry to embrace new technologies and innovation—not regulation and degrowth—to solve its ...

The ad gives a glimpse into how former Judge Patrick Dugan is contrasting himself with Philly District Attorney Larry Krasner ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

Stay ahead in the digital marketplace with essential marketing strategies for online retailers in 2025 that drive conversions ...

Travelers should prepare for extra scrutiny of devices when crossing borders, especially when entering the U.S. Experts say ...

Directed by Jean-Paul Goude, it’s for the fragrance Chanel Égoïste, and over the course of just thirty seconds it manages to ...

At NAB Show, a number of exhibitors are offering technology designed to help broadcasters generate additional revenue in a ...