The luxury watch market is undergoing a quiet but profound transformation. Women are moving beyond casual ownership and ...

The Crown introduced a completely new line of watches last week. We broke down all the elements that make it so exciting.

In recent years, buying any Rolex watch from an authorised dealer was like being handed a cheque to the bearer along with the ...

The NFL Draft's newest recruits wore a serious array of great watches, including plenty of Rolexes and a sharp AP Royal Oak.

The headliner of Rolex’s 2025 releases is a brand-new model called the Oyster Perpetual Land-Dweller. It’s designed for “well-grounded men and women” (pun intended) and will arrive in two sizes (36mm ...

These are the perks of signing on the dotted line with Rolex. Shortly after the Crown ... to wear pink than the average man. Hence his Oyster Perpetual ref. 126000 in pink—which, as of Tuesday ...

Longines debuted the Goldilocks 38mm Conquest in 2024. Now, it comes with a more comfortable strap at a lower price.

From an $162,000 Hermès timepiece featuring a tongue-wagging horse to a color-splashed Parmigiani Fleurier perpetual calendar ...

From Chopard to Piaget, brands are releasing colorful hard-stone dials that channel the flamboyant spirit of the era.