Pandora has tapped Tyla as their newest global ambassador. The announcement comes ahead of Tyla’s Coachella debut.

Tyla stars in Pandora's latest campaign as the jewelry brand's newest ambassador just days before her Coachella debut. See ...

"Partnering with Pandora is such an exciting thing to do," Tyla said in a statement. "I've always found their jewelry so fun to style because you can create your own unique pieces ...

“[Pandora] reminds me so much of home because my mom always made jewelry, and the birthstone charms remind me of the beads I used to have laying around in my house growing up,” said Tyla on the ...

she’d give us a big container of beads and my sisters and I would make friendship bracelets all day. Now my Tygers can have matching friendship bracelets with me.” Tyla for Pandora.

Global jewelry powerhouse Pandora just added a little more sparkle to the scene by naming Tyla, the Grammy®-winning South ...

“Partnering with Pandora is such an exciting ... so much of home because my Mom always made jewelry, and the birthstone charms remind me of the beads I used to have laying around in my house ...

The South African singer dishes on her debut Coachella performance, surprise Met Gala moments, and channeling childhood memories while curating charm bracelets.

recalling childhood memories of crafting jewelry with her sisters using beads gifted by their mother. She is enthusiastic about sharing this experience with her fans through the Pandora partnership.