For the first time in the history of Color of the Year, Pantone selected a newly-created ... the color is a blend of blues combined with a violet-red undertone that produces a dynamic periwinkle ...

"An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are," added Laurie Pressman, vice-president of Pantone Color Institute from Pantone.