Pantone is the industry standard for color communication. Its products cost hundreds to thousands of dollars.

"An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are," added Laurie Pressman, vice-president of Pantone Color Institute from Pantone.

For the first time in the history of Color of the Year, Pantone selected a newly-created ... the color is a blend of blues combined with a violet-red undertone that produces a dynamic periwinkle ...