As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

The Acme Markets grocery store was popping in Havertown, Pennsylvania with Super Bowl LIX nearly here and Valentine's Day and ...

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

Get ready for Super Bowl LIX in New Orleans with the best food events, from Pepsi NOLA Eats Fest to Guy Fieri's Flavortown ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

I am not a sports journalist (honestly, I'm not even much of a football fan), so what am I doing at the Super Bowl? I'm here ...

Cindy Crawford shared a new photo of her rocking denim cutoff shorts as a nod to her 1992 Pepsi Super Bowl commercial. See her then and now!

Kendrick Lamar broke the viewership record at Super Bowl LIX, surpassing the iconic Michael Jackson performance. Discover how ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

Seal and Becky G star alongside Mountain Dew’s newly minted spokesperson the Mountain Dude, who was introduced last year.

That communal spirit made Pepsi’s inaugural Super Bowl Boil such a hit at Woldenberg Park on Friday. The soda brand invited ...

The parade features New Orleans area marching bands, local celebrities, huge national brands, and surprise A-list guests.