As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...
Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...
PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...
Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...
It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...
Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...
After 10 years as the primary sponsor of the Super Bowl's star-studded entertainment break, Pepsi announced in 2022 that it will no longer host the halftime show. The last Super Bowl performance ...
According to Page Six, Travis Scott, Post Malone and Don Toliver will be playing at Fanatics’ Super Bowl party on the eve of ...
That communal spirit made Pepsi’s inaugural Super Bowl Boil such a hit at Woldenberg Park on Friday. The soda brand invited ...
Pepsi has reignited the Cola Wars. Fifty years ago, Pepsi launched the Pepsi Challenge in a blind taste-test against Coke, its biggest rival. Pepsi won. Now, Pepsi is going nationwide to let more ...
Beyonce performs onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February ... [+] 7, 2016 in Santa Clara, California. The Super Bowl halftime show has become a ...