Understanding fragrance strength helps you choose the right option for spring. An Eau de Parfum (EDP) packs more aromatic compounds (15-20 percent) than an Eau de Toilette (EDT) at 5-15 percent ...

The company expects to "over drive" growth in mass and entry-level prestige fragrances, recognizing the strength of its fragrance portfolio and the potential for expansion in this category.

Discover the benefits of 30ml perfumes. Learn about their history, use cases, and fragrance strengths. Perfect for men, women ...