In a recent move, Paytm announced a partnership with Perplexity AI to bring AI-powered search to its app. The integration is ...

Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web ...

Perplexity AI is looking to take its Comet browser to the next level by embedding it directly into smartphones.

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

Perplexity, an NVIDIA-backed AI search startup, is in discussions with major smartphone makers (or OEMs) to pre-install its ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...

As AI platforms like ChatGPT and Perplexity reshape how users discover information, brands must shift from traditional SEO to strategic AI citation optimization to remain visible.

To find out, Botify conducted a survey of 300 director-level and higher marketing leaders. Some 52% of respondents say they're somewhat prepared to optimize their brand visibility to show up in new ...

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Two major artificial intelligence (AI) companies are reportedly launching web browsers to rival Google Search’s dominance. Perplexity AI announced Wednesday that it launched Comet, an independent ...