Yet Pit Viper shades, with all the subtlety of a gold-sequin unitard, are netting their ski-bro founders eight figures. They belong on ‘WWE Raw.’ Or in the DeLorean with Doc.

Pit Viper’s Cinnamon Toast Crunch–designed shades arrive in a limited-edition box, blending fashion and flavor in one unforgettable drop.

This is a sunglasses review that I held off on writing because, well, they’re Pit Viper. I have nothing against the Utah maker of stoke-forward shades, but it is a vibe. And while I respect the ...

Pit Viper has a new "BALL-ISTIC" line of military sunglasses that might not actually be out of regulations. Check out our latest YouTube videos. Watch here 🎥 ...

The sunglasses brand Pit Viper has grown a thriving business by blending dirtbag ski culture, dirty jokes, ... Mumford lost his shades, and in a pinch, picked up some all-black, ...

Cinnamon Toast Crunch and Pit Viper Unleash Epic Cereal-Inspired Sunglasses, ... the shades come with two interchangeable options — a classic Pit Viper silhouette for everyday wear, ...

Cinnamon Toast Crunch and Pit Viper launch bold, limited-edition sunglasses for summer 2025. Iconic cereal-inspired details: Cinnaswirl patterns, Cinnamoji, and playful cinnamon colors featured.