Humans are known to make mental associations between various real-world stimuli and concepts, including colors. For example, ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

To match it with a known color, people had to add white light until it looked pale enough to compare—a clear sign that it lies beyond the natural human gamut. The Oz system is named in tribute ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

The Academy of Motion Picture Arts and Sciences used the occasion of the annual NAB Show in Las Vegas to announce the availability of its Academy Color Encoding System (ACES) 2.0, a new version of ...

The human visual system consists of two different photoreceptors: rods for light-dark vision and cones for color perception. There are three types of the latter: S cones (for short) detect shorter ...

PSA for anyone who lives in cozy footwear: UGG’s Greenport Slide just launched in a brand-new Sugarplum shade, and it’s basically the color of your softest daydream. But here’s the catch ...

Color blindness, or color vision deficiency, causes a person to see colors differently from most other people. There are several types of color blindness. Color vision deficiency or loss has ...

“I like the hair color. It’s much better than my hair color right now,” Clooney quipped as he held the caricature. “That’s better. It’s gray, mostly gray. There we are, thank you so ...