Music influences emotion, memory, and mental health, and serves as a tool for healing and joy. Explore the roots of its power ...

Casino sound engineers have carefully crafted slot machine audio to trigger emotional responses that make the gameplay ...

Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...

We often assume empathy is always good. But neuroscience tells a more nuanced—and potentially life-changing—story.

Single-Dose Psychedelics and Cognitive Adaptation. The figure depicts a mouse with a lightbulb, symbolizing the remarkab ...

People who fidget during conversations—tapping their feet, twirling their hair, fiddling with pen caps—are sometimes labeled ...

Introduction Every event, whether it’s a corporate gala, wedding reception, or birthday bash, is ultimately about one thing—creating memorable moments. But what makes something truly memorable? It’s ...

Flying affects your brain and senses-changing how you taste food, process emotions, and feel alcohol. Here's what happens to ...

For example, the tendency for behavioural responses in a range of cognitive domains to oscillate over time has been studied extensively. Recently, however, the phenomenon of behavioural oscillations ...

With year-round sunshine and a stunning desert landscape, the Phoenix metropolitan area is one of the country’s leading ...

You know the sound. You hear it, perhaps hundreds of times, every April. But you probably don't know how and when it came to be.

It feels like there's a new supplement trending on social media every week, so it can be hard to figure out which can ...