Music influences emotion, memory, and mental health, and serves as a tool for healing and joy. Explore the roots of its power ...

Casino sound engineers have carefully crafted slot machine audio to trigger emotional responses that make the gameplay ...

Is fasting the best thing for your brain, or should it be avoided at all ... and what it means for our diet today. Background on fasting Despite the recent preoccupation with fasting as a health ...

Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...

New research reveals that the vagus nerve, which helps regulate appetite, interacts with socio-economic status to influence ...

A new study reveals that upsetting distractions significantly impair our ability to sustain attention and also linger more strongly in memory.

The brain reduces attention to repeated distractions. Familiar visuals become easy to ignore. Fixed locations lead to mental ...

In a nutshell Your brain fine-tunes generosity based on social closeness. A specific brain region, the basolateral amygdala (BLA), helps you decide how much to share with others depending on how ...

Single-Dose Psychedelics and Cognitive Adaptation. The figure depicts a mouse with a lightbulb, symbolizing the remarkab ...

People who fidget during conversations—tapping their feet, twirling their hair, fiddling with pen caps—are sometimes labeled ...

Introduction Every event, whether it’s a corporate gala, wedding reception, or birthday bash, is ultimately about one thing—creating memorable moments. But what makes something truly memorable? It’s ...

Flying affects your brain and senses-changing how you taste food, process emotions, and feel alcohol. Here's what happens to ...