In the world of public relations, there is a growing trend of agencies billing clients based solely on the amount of media ...

Public relations is all about profile ... That’s why internal communications and employer brand strategies and tactics are becoming more prevalent. Businesses are waking up to the massive ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...

The use of artificial intelligence and data analytics in public relations tactics has improved the agencies' capacity to forecast trends and assess the success of campaigns, increasing the value ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...