A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...

Master all elements of a professional public relations campaign. Learn to write effectively in a variety of contexts. Understand the critical role public relations plays in shaping a brand's ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...

Most public relations professionals feel confident about the value they've been providing during COVID-19 but are also grappling with more burnout and stress because of the pandemic, according to ...