A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

Sony Names Pixar Vet Michael Agulnek EVP Global Publicity; Rose Phillips Promoted To EVP Global Digital Marketing & Social ...

Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.

A Lubbock-based marketing agency has launched its new public relations arm to better support businesses and their goals. Primitive stated that public relations services go beyond press releases ...

Since 2022, Collabstr’s annual report, which spotlights the trends and insights shaping the influencer marketing scene ... In 2023, Acting, Celebrity & Public Figures, and Entrepreneurship ...

While companies can run ads directly on these platforms, influencer marketing can be more effective. One survey found that over 60% of social media users trust information that comes from ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 41 min 12 sec ago By Ad Age and Creativity Staff - 57 min 58 sec ago By Jack Neff - 1 hour 44 min ago 2 hours 55 min ago 4 ...

Parinda Singh joins Sony Pictures Network India as marketing head for the Hindi movie cluster and Sony Marathi. Singh took to LinkedIn to announce the same. Advertisment Singh has over two decades ...

Justin Tranter isn't your average songwriter. In fact, he's churned out some of the biggest pop anthems of the last decade. From Selena Gomez 's "Good for You" to Justin Bieber 's "Sorry," Tranter's ...

Public Media Solution announces the launch of Ravinder Bharti's ebook, "The Decagon Code of Marketing Mistakes". The book helps businesses and marketers identify and correct common marketing ...