A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Our tastes are influenced by what we see. Close your eyes and think about the perfect croissant, burnished and golden brown.

UC Berkeley computer scientists and vision scientists have developed a technology that enables the human eye to see a new color. The color is an extremely bright green-blue hue called ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Welcome to Marie Claire's first annual Makeup Awards! Over the past few months, our team of beauty testers and editors have ...

UC Berkeley computer scientists and vision scientists have developed a technology that enables the human eye to see a new color. The color is an extremely bright green-blue hue called ...

It should be bold and draw the eye of the viewer immediately. The secondary color supports the main attraction, and the ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

Each fruit color reveals unique health benefits Discover how to use nature’s color code to boost wellness and nutrition.

As more people spend long hours working, reading, or studying at home, inadequate lighting can cause eye strain, headaches, ...