Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.

Anyone with blonde hair will know the struggle of trying to keep brassiness at bay. The same goes for grey hair, but because ...

The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached your hair, then you know how hard it can be to preserve the hair’s ...

Until recently, just the thought of going from brunette to blonde made me shiver. How could someone like me, a tan-yet-pale ...

For those taking the purple shampoo ... feel to the hair. A little goes a long way and the toning payoff can be intense so if you want to customise the cooling colour and effect exactly to your ...

“It’s like a reddish-brown with just a drop of purple,” says colorist Harriet ... so a good color-safe shampoo is essential (Redken Acidic Color Gloss Shampoo leaves hair immensely shiny, while Dae’s ...

If you love the look of red hair but don’t want to give up your (literal and figurative) brown roots ... the diligent use of toning hair care (purple shampoos, for instance) and the avoidance ...