At Athleta, Laughton oversaw the brand's push into women's sports, signing major deals with athletes like Simone Biles and Allyson Felix. She now takes the reins at REI, a $3.53 billion-in-revenue ...

For many outdoor brands, those positions cut against the grain. In 2017, REI was also vocal in its opposition to President Trump’s efforts to shrink the Bears Ears National Monument in Utah.

SEATTLE, March 27, 2025 /PRNewswire/ -- REI Co-op, the nation's leading outdoor retailer, is expanding its cycling business to offer higher level bicycle and gear brands to elevate the cycling ...

REI's Magma 30 sleeping bag now comes in three lengths and three widths | Image credit: REI REI carries more than 1,400 brands in addition to its own; and all of those brands must adhere to a lengthy ...

REI’s gigantic anniversary sale is live with up to 30% off some of the site's bestselling camping and hiking gear from The North Face, Keen, Merrell, and dozens of other brands. The one brand to ...

REI's former CEO said the company wanted "a seat at the table" with the new administration. "One way to show your values is to show action,” Laughton told Phil.