Haas Factory Team, which last season was known as Stewart-Haas Racing, partnered with Texas A&M in 2024 for two races. In ...

Beauty is in the eye of the beholder, but as far as modern NASCAR paint schemes are concerned, these designs are a cut above ...

In one of NASCAR’s most high-profile sponsorship disputes, Stewart-Haas Racing (SHR) filed a $31 million lawsuit against ...

Juventus confirm they have started negotiations over a shirt sponsor for the next two seasons, but ‘no agreement has been ...

Longtime motorsports journalist Bruce Martin tells us A.J. Foyt Racing will help raise awareness for the Alzheimer’s Association through a partnership for the 2025 NTT IndyCar Series.

Texas A&M University, which previously sponsored $90 million-worth (via Celebrity Net Worth) Tony Stewart and Gene Haas-owned (but now defunct) Stewart-Haas Racing, is all set to back the No.

One pro basketball team offers tiered sponsorship opportunities that include courtside signage, branded merchandise ...

"I feel cheated," Christopher Bell lamented after missing the 2024 Championship 4 berth. The post Embarrassment for Joe Gibbs ...

In an era where experiences are the new luxury and culture is co-created between consumer and brand, motorsport has shifted ...

When the elite racers approach the start line of the 129th Boston Marathon, four athletes will have a chance to defend their ...

Texas A&M boosts its motorsports presence in NASCAR and INDYCAR, featuring its logo at major races and sponsoring drivers ...