Selena Gomez’s Rare Beauty is hosting its fourth annual Mental Health Summit on May 1 in Los Angeles.

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

Rare Beauty by Selena Gomez Liquid Touch Weightless Foundation for $15, instead of $30 Rare Beauty by Selena Gomez Soft Pinch Liquid Contour, $28 Rare Beauty by Selena Gomez Lip Souffle Matte ...

After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — and, if her newest Rare Beauty drop is ...

Celeb-founded beauty brands are an ever-polarising subject, thanks to questionable endorsements and typically high price tags, but Selena Gomez's Rare Beauty has cracked the code. Boasting a range ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

The foundation of its differentiation is the nature of the model and its control over the customer journey alongside their data. Unlike the classic retail beauty players that rely heavily on ...