Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

Bone structure and musculature also help. The ligaments and tendons in their hind legs act like springs, Farmer said, helping ...

Humans are known to make mental associations between various real-world stimuli and concepts, including colors. For example, ...

Women across Clark County commemorated spring over the weekend not with flowers, but by uplifting one another, celebrating friendship and gathering in sisterhood.

May 1 will be the opening of walleye and pike season, an event that is eagerly anticipated by many anglers. Many local ...

Trump’s executive order, released Wednesday, attacks the concept of disparate impact — the idea that a policy that may seem ...

Staunton State Park is Colorado’s newest state park, but it feels ancient and timeless. Massive granite cliffs rise dramatically from pine forests, creating a landscape that feels both intimidating ...

Teachers across the state are heading into work on Wednesday morning wearing Red for Ed. It’s a push by the largest teachers’ ...

Nearly 1,000 fourth grade students from across Lenawee County paid a visit to the Lenawee County Fair & Event Grounds last ...

(WKYT) - Today’s Good Question is: Are fire trucks made by a specialized company that makes the trucks to serve as fire trucks nationwide, and is red the only color? In the United States ...

The bill was introduced by Representative Elaine Davis (R-Knoxville) and would not apply to concessions or vending machines.

There was a time when pistachios were bright red in color rather than pale green. Here's why they were dyed and what ...