Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

Bone structure and musculature also help. The ligaments and tendons in their hind legs act like springs, Farmer said, helping ...

Humans are known to make mental associations between various real-world stimuli and concepts, including colors. For example, ...

Kennedy Center for the Performing Arts will now permanently illuminate its exterior in red, white, and blue — a striking visual ... America’s institution for the arts?” The new permanent color scheme ...

WASHINGTON (AP) — U.S. health officials said they plan to phase out eight petroleum-based artificial colors from the nation’s ...

Women across Clark County commemorated spring over the weekend not with flowers, but by uplifting one another, celebrating friendship and gathering in sisterhood.

May 1 will be the opening of walleye and pike season, an event that is eagerly anticipated by many anglers. Many local ...

President Donald Trump has extended the deadline to April 24 for states and school districts to certify compliance with his executive order banning DEI policies, a Department of Education ...

Trump’s executive order, released Wednesday, attacks the concept of disparate impact — the idea that a policy that may seem ...

Their red-and-yellow shoulder patches add glints of color to the landscape – and they won’t hesitate to pump up their color and volume, either. When other birds invade the red-wing’s ...