The new Rolex Oyster Perpetual Land-Dweller has stolen the show at Watches and Wonders 2025, but there are some sneaky new releases from the brand that we’d love to draw ...

I can't stop thinking about how good these two fresh new matte lacquer dial iterations of the 2025 Oyster Perpetual look.

It is March 24, and I am sitting in the Geneva headquarters of the watchmaker with the platinum version of its brand-new, not-yet-announced Rolex Oyster Perpetual Land-Dweller in my hands.