I can't stop thinking about how good these two fresh new matte lacquer dial iterations of the 2025 Oyster Perpetual look.

The new Rolex Oyster Perpetual Land-Dweller has stolen the show at Watches and Wonders 2025, but there are some sneaky new releases from the brand that we’d love to draw ...

It is March 24, and I am sitting in the Geneva headquarters of the watchmaker with the platinum version of its brand-new, not-yet-announced Rolex Oyster Perpetual Land-Dweller in my hands.