Longines debuted the Goldilocks 38mm Conquest in 2024. Now, it comes with a more comfortable strap at a lower price.

Although purple is the color of royalty, for decades it was rarely found on watch dials—a victim of retrograde ideas of masculinity that long dominated the industry. Happily the hue has been creeping ...

Check out our top five Rolex sports models with stone dials ✓ A list that features turquoise, tiger iron, lapis lazuli, and ...

Tom Brady and John Mayer are two of the biggest watch collectors in the world. We’ve called the latter the most influential ...