Longines debuted the Goldilocks 38mm Conquest in 2024. Now, it comes with a more comfortable strap at a lower price.

Although purple is the color of royalty, for decades it was rarely found on watch dials—a victim of retrograde ideas of masculinity that long dominated the industry. Happily the hue has been creeping ...

Check out our top five Rolex sports models with stone dials ✓ A list that features turquoise, tiger iron, lapis lazuli, and ...

Tom Brady and John Mayer are two of the biggest watch collectors in the world. We’ve called the latter the most influential ...

Investigating the most expensive Rolexes is a fascinating exercise because these are not watches that blow you away with ...

From Rolex’s first new collection in more than a decade to the world’s most complicated wristwatch, timeless timepieces from ...

Rolex, naturally, says it in a more heroic-sounding way. “The Oyster Perpetual Land-Dweller is designed for those ...

I loved the way the new Beige dialed Rolex Oyster Perpetual looked on my wrist, especially in 36 mm. Photo by Ben Bowers for Gear Patrol Watches and Wonders Geneva: The watch world’s biggest release ...

From fancy new bracelets to the thinnest tourbillion wristwatch ever made, here's what Esquire's Style Director saw at the Swiss horology convention ...

The benefit of the Cartier Santos lies in its design and its ergonomics. In fact, I see this watch as a legitimate competitor and potential killer of the Rolex Oyster Perpetual or Datejust. Why, ...

Each piece features the same diamond-studded bezel ... It’s evident at Rolex, which reimagined its beloved Oyster Perpetual Day-Date 36 in uplifting tones of apricot carnelian, sky-blue ...