From Authenticity To AI: What Marketing Leaders Need To Know For 2025
The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...
Empowering CPG Marketers To Drive Results In A Competitive Landscape
With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...
Elon Musk's X is winning advertisers new and old — but the comeback has a long way to go
X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...
Marketing winners and losers of the week
Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, Poppi and Tesla.
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
Executive Turntable: Syracuse Grads Band Together, Plus the MSG Family Hires a People Person
This week's Executive Turntable features Syracuse's Bandier Program, Sony Music, MSG, Merlin, Humanable, Sonos, ACMs, FBMM and more industry job news.
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3 Lessons From the Super Bowl's High-Impact Ads
An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat in New Orleans co-hosted ...