As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...

Man, has turned into one of the most well-rounded players in the NBA since being taken with the first overall pick in the ...

Kellogg’s launches the second phase of its "See you in the morning" platform, with some out-of-home activations.

Further on we are covering app marketing campaign constituents that represent these three stages. If you need a quick glimpse into what app marketing cost components look like, use the following key ...

In this article, we’ll discuss techniques for increasing sales, including segmentation, email marketing, paid advertising campaigns, social media, influencer marketing, automation, and affiliate ...

I believe the answer lies in orchestrating cohesive 360 campaigns that ... of digital in B2B marketing, there is something of value in traditional rep-led B2B sales. Gartner suggests rep-led ...

To evaluate the true impact of marketing campaigns, marketers rely on attribution measurement to understand customers’ journeys and decisions. Accurate attribution of campaigns’ influence on ...

Movie vet Patrick Wachsberger and Legendary Entertainment have created a new film production and sales banner, 193. Wachsberger will be CEO of the new entity. It will be a standalone JV for ...

The campaign, created after Russia's 2022 invasion ... orchestrated by the Russian government through a group of Russian marketing agencies. Sign up here. Chief correspondent covering political ...

Marketing campaign templates help you add structure ... for free because some vendors may pay us for web traffic or other sales opportunities. Our mission is to help technology buyers make better ...

But while marketing a critical component of a film’s success, there are some marketing campaigns that go beyond the tried-and-true elements of trailers, teasers, posters, and social media to ...