Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that make it work.

Wrapping up Q4 earnings, we look at the numbers and key takeaways for the sales and marketing software stocks, including ...

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

Teladoc stock has declined significantly, from a high of $14 per share in February to $7 per share. Read why I downgrade TDOC ...

The smaller budgets and tactical pull-through seen in the MM+M/Swoop Healthcare Marketers Trend Report reflect marketers' ...

The INKEY List has launched its new Ectoin Hydro-Barrier Serum with a targeted sampling campaign aimed at younger skin care ...

The biostimulants market is estimated at USD 4.46 billion in 2025 and is projected to reach USD 7.84 billion by 2030, at a ...

As corporate spending on technology surges, our survey explores how and where businesses are funneling their IT dollars.

The advertising industry has a breaking news problem, says the Warc’s Global Advertising Trends report, adding that newsbrand ...

Austin Peay State University’s Zone 3 Press, with support from the Center of Excellence for the Creative Arts, is hosting the ...

Orban's Mike Pappas, Telos Alliance's Frank Foti and Wheatstone's Jeff Keith share their expertise on how to make HD channels ...

"For retailers to meet their sales objectives, they will need to earn a significant share of an increasingly limited consumer spend," says Van Ullen. "As shopper wallets tighten and marketer budgets ...