Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

To better understand and communicate your marketing strategy, consider using tables and graphs to visualize key data and ...

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

Target has experienced a slight slowdown in various areas of its business over the last few quarters, causing net sales to ...

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

The same term can be applied to European oil giant Shell Plc’s nearly two-year-old strategy, which got an important refresher Tuesday. Shell has done almost everything it promised in June 2023 ...

German automaker BMW on Tuesday announced the launch of its 360-degree full-chain artificial intelligence (AI) strategy in China, aimed at accelerating the integration of AI across its operations ...