Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

But, even as some things change, others stay the same. What has endured the test of time are the four pillars of performance in marketing and advertising campaigns. Remembering these pillars in all ...

To better understand and communicate your marketing strategy, consider using tables and graphs to visualize key data and ...

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

Target has experienced a slight slowdown in various areas of its business over the last few quarters, causing net sales to ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

This research explores digital marketing and branding, storyfication and cocreation and explores how technology revolutionises the strategy and competitiveness of organisations through ...