Softto's market share in China's personal care industry is minuscule, with sales declining YoY. Read why I recommend a Strong Sell for SFTO's upcoming IPO.

Cycle-syncing skincare is reshaping beauty routines, blending hormonal science with clean ingredients to support skin's ...

Today’s consumers demand more transparency and accountability from the brands they support. In the skincare industry, ...

There’s a laundry list of hyaluronic acid’s benefits: It helps plump, hydrate, and moisturize the skin (hello, improved skin ...

Peptides are essentially proteins in your skin. Some hypotheses suggest they stimulate collagen and lead to skin regeneration ...

Skin tags and moles are more than just cosmetic concerns—they can affect confidence, comfort, and overall skin wellness. As ...

Tata Harper redefines clean beauty with 100% natural ingredients, refillable packaging, and full ECOCERT certification.

Even if the term “medical grade” isn’t on your radar, you’ve likely gotten the gist that some skin care just feels more… ...

In celebration of Earth Day, we've rounded up the best skincare, makeup, and haircare products that are eco-conscious and ...

Erin and Sara Foster are making a smooth debut in beauty messaging—putting aside traditional tropes in ads that are congested ...

Collagen is more popular than ever for its potential anti-aging benefits, but there's a lot to consider before adding it to your routine.