Conversely, slogans that included words that are more frequently used (bad breath vs. halitosis) and abstract (disease vs. halitosis) were better liked but less well remembered.

His latest book is ‘Eight Words That Changed the World’ Two slogans defined politics in 2024. Sir Keir Starmer offered “Change” while Donald Trump promised to “Make America Great Again”.

Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

These Few Words Are Enough Across the Top 100, most slogans are three, four, or five words. In 2024, 65% of companies with slogans were in that word count range, up from 58% last year.

The good thing (at least so far), is Chicago 2016 has not chosen to give the new slogan any exposure on the home page of its website. Because ‘Let Friendship Shine’’ is too dull for words.

‘Words are violence’ is the slogan of tyranny By David Harsanyi Published June 21, 2020, 6:47 p.m. ET ...

There's one new slogan at Gillette Stadium that Ja'Whaun Bentley hopes can become a rallying cry for the 2024 Patriots, writes Phil Perry.

That’s three words. Four. GEORGE STEPHANOPOULOS: It’s five, actually. PRESIDENT OBAMA: …Vision for the future. Four. There is– going to be a contest of values and– and vision in 2012.

Shapiro debuted the S-word slogan last June in Philadelphia when he announced the reopening of a section of Interstate 95 that had collapsed 12 days earlier in a tractor-trailer accident.

The Cincinnati Bengals have a new slogan for the upcoming season and it just so happens to form the slang word "PHAT" that was popular 30 years ago. Safe to say, it made Bengals fans cringe.

For years, his slogan and the starting point for his team culture has been “We not me.” Now, it will say “We then me.” The initial idea was to prioritize team over self.